Is your website ready for the Web Accessibility Directive

The new law is based on the EU Accessibility Act and means that many companies may need to adapt their digital solutions to comply with WCAG (Web Content Accessibility Guidelines). For some companies, this will be mandatory. However, accessibility can also be relevant for companies not directly covered by the legal requirements.

An accessible website gives you a better chance to reach more users and enhance the digital experience – for everyone.

What does the Accessibility Directive mean?

On June 28, 2025, the new accessibility law will come into effect. The law aims to make digital services and products accessible to everyone – making it easier to use digital services, even for people with various types of disabilities. Simply put, it’s about making text readable, buttons easy to click, and websites functional with a screen reader.

As a framework and guide, the WCAG guidelines are available. These guidelines explain how design, content, and technical solutions should be adapted to ensure accessibility. All affected websites and apps must comply with these guidelines. This applies to services such as:

• E-commerce
• Banking services
• E-books
• Transportation services
• Media services

Why everyone should work with accessibility

Making digital services more accessible not only ensures legal compliance – it can also be seen as an investment in user experience, search engine optimization, and brand building. And that’s not a bad deal.

With improved accessibility, you can, for example:

• Reach more customers: Around 35% of Sweden's population has some form of disability.
• Improve SEO: Accessibility adaptations like clear headings, alt text for images, and structured code often help your website rank higher in search results.
• Strengthen your brand: Show that your company values inclusion and user-friendliness – qualities that are more important than ever for both customers and partners.

But accessibility isn’t just about meeting minimum requirements. It’s an opportunity to adopt an inclusive mindset throughout your digital strategy – creating solutions that work for everyone, regardless of their circumstances.

This could involve:

• Structure and navigation: Ensuring users can easily find what they’re looking for.
• Responsive design: Providing a great experience whether users are on a computer or a phone.
• Image descriptions: Making sure images are understandable even when using a screen reader.
• Forms: Ensuring forms and other interactive elements are easy to use, with clear instructions and messages.
• Text size and color contrast: Making content readable and allowing users to adjust text size as needed.

How ted&gustaf can help you

We have extensive experience helping companies adapt digital solutions to meet WCAG accessibility standards. Accessibility may seem complex and costly, but we aim to make it easy to understand and address.

We can assist you with:

• Analysis: We test your service to identify areas for improvement.
• Implementation: We provide clear, step-by-step suggestions for implementing improvements and can assist with the implementation process.
• Training: Enhance your organization’s knowledge of accessibility and WCAG.
• Advisory Services: Our experts are here to help with everything from technical questions to strategic decisions if you need guidance along the way.

Contact Us to Discuss Accessibility

Would you like to know more about how the Accessibility Directive affects you? We can help by analyzing your website from an accessibility perspective so you can understand the adjustments you may need to make.

Get in touch!