Design and UX – digital experiences that make a difference

At ted&gustaf, we blend strategy, creativity, and technology to build solutions that truly work. We ensure that what we create not only feels right but also delivers tangible value for both your users and your business.

We like to be both creative and pragmatic. Our goal is to design experiences that work in practice – and deliver results. Here are some of the things we do to take your design to the next level:

Understanding your users

For us, great design is about understanding the people who will actually use what we create. We want to know what they need, what they find difficult, and what genuinely makes their lives easier.

• Who are your target audiences, and what do they really need?
• What problems are we trying to solve?
• What does their journey look like today, and where are the obstacles?
• How can design help you achieve your business goals?

We ask questions, conduct tests, and listen carefully to feedback to understand your users and their needs.

Simple and intuitive user flows

Good design should feel effortless and intuitive. But behind that simplicity lies careful thinking. We ensure your users can quickly find what they’re looking for and use your services without frustration.

• Information architecture – We make sure all content is easy to find.
• Wireframes and prototypes – We test early to find the best solution.
• Interaction design – We refine every button and function to be as smooth as possible.

A visual identity that reflects your brand

Design shouldn’t just be functional – it should also create the right feeling. We build a visual style that reflects your brand and makes users feel comfortable interacting with you.

• Colors, typography, and graphics – We ensure the visual style is thoughtful and consistent.
• UI design – We create interfaces that are both aesthetically pleasing and easy to use.
• Motion and interactions – We add subtle details that make the experience more dynamic.

Test, analyze, and improve

Great design is always an ongoing process. We ensure that what we create truly works and continuously optimize and improve based on real user data.

• User testing – We let real users provide feedback.
• A/B testing and analytics – We measure what works best and adjust accordingly.
• Continuous improvements – We help you constantly refine and optimize the design.

Why choose ted&gustaf?

When you work with us, you don’t just get a design agency – you get a partner who cares about your goals and your users. We don’t design for the sake of design; we create solutions that truly make a difference, both for your users and your business.

• User-centered approach – We focus on solving real problems and making things easy for users.
• Business-driven mindset – We see design as part of a larger strategy that drives your business forward.
• Close collaboration with developers – We ensure that design works in practice, not just on paper.
• Long-term thinking – We create solutions that can evolve and grow with you.

Do you want to create a digital experience that makes a difference? Get in touch, and let’s talk about how we can help you take the next step!