Digital strategy – from vision to reality

At ted&gustaf, we have over 15 years of experience helping companies and organizations take control of their digital initiatives. We know that a strong digital strategy isn’t just about technology—it’s about creating experiences that engage users, streamline internal processes, and strengthen your brand.

We don’t just create strategies for the sake of having one—our goal is to craft a strategy that is actively used and makes a real impact. That’s why we combine analytical and hands-on work to ensure tangible value for you.

We start by understanding your business

Successful strategies are built on insights. That’s why we always begin by getting to know your business, your goals, and your challenges. We ask questions like:

• What business goals do you want to achieve digitally?
• Who are your customers, and what are their needs?
• What systems and platforms are you currently using?
• Which internal processes can be improved through digitalization?

By combining your insights with our expertise, we create a strategy that is both realistic and ambitious.

We analyze your current digital presence

Once we have a clear understanding of your business, we conduct a thorough analysis of your existing digital solutions:

• Website and platform analysis – How does the digital experience work today?
• User data and behavior patterns – What do your visitors and customers tell you?
• Technical review – Are your systems ready for future needs?
• Market and competitor analysis – How do you compare to your competitors?

The goal is to identify both small and large areas for improvement so we can develop a strategy that provides both immediate value and long-term growth.

We create a clear and actionable strategy

Once the analysis is complete, we translate it into a concrete strategy. This involves setting clear goals and developing an action plan that is easy to follow:

• Prioritizing the right initiatives – We help you focus on what delivers the most business value.
• Setting measurable goals – So you can track progress and adjust along the way.
• Considering technology and resources – The strategy should align with your existing systems and team.
• Making the next steps simple – We ensure the strategy is practical and easy to implement.

We support you in execution

A strategy is nothing without execution—and we’re with you every step of the way. We don’t just develop the plan; we help ensure it becomes reality.

• Need help with concept development and design? We create prototypes and test ideas with real users.
• Need technical development? We help you choose the right platforms and implement solutions.
• Lacking internal resources to drive the strategy and change process? We act as advisors and sparring partners along the way.

Our goal is to ensure your digital strategy doesn’t just remain a document—but actually drives your business forward.

What do you gain from working with us?

When you partner with ted&gustaf, you get a team that:

• Thinks business first, technology second – We always approach digital initiatives with a business mindset.
• Has deep technical expertise – We don’t just understand digital strategy; we know how to execute it.
• Is insight-driven and pragmatic – We work based on data and experience but always with a realistic approach tailored to you.
• Focuses on long-term relationships – We don’t see ourselves as just a provider, but as a strategic partner.

Do you want a digital strategy that makes a real difference? Get in touch, and let’s discuss how we can help you take the next step!