SEO and Analytics
Get valuable insights into your website's performance and improve your online visibility with our SEO and web analysis service. Our team of experts will conduct a thorough analysis of your website and provide you with actionable recommendations to boost your search engine rankings and drive more traffic to your site. From keyword research and on-page optimization to competitor analysis and performance tracking, we've got you covered. Discover the power of data-driven decision-making and take your online presence to the next level with our SEO and web analysis service.
SEO, search engine optimization, is about optimizing the web for search engines and at the same time optimizing for visitors. The goal is for you to get help to reach a higher ranking in the search results and then capitalize and build on the effect of that for a long time to come. Web analytics help measure when, how and what our visitors do on our digital platforms, knowledge that we can benefit from in future decision-making.
What is SEO and web analytics?
Web analysis includes breaking down business goals into digital goals, setting up tracking to be able to follow up relevant KPIs and analyzing results for further questions. By measuring traffic, events and engagement from visitors on your digital platforms, you get to know your target group better and make decisions based on data. In this way, you can continuously work on optimizing the effect of your efforts.
One of the many advantages of SEO is that it can be measured. The work with SEO increases traffic inflow and the conversion rate. The search engines are constantly changing and it is important to stay up to date on how best to work with content to appear in the search results you want.
Who should use SEO and web analytics?
Working with your content is something that everyone with visibility in digital platforms needs to do, regardless of the type of industry. For businesses in e-commerce, it is often clear which conversions are valuable and should therefore be measured. In businesses with the purpose of sharing information, collecting contacts or strengthening a brand, the conversions may differ more, but the need and benefits of measuring, tracking traffic and visitor behavior are equally great.
Our experience in SEO and web analysis
Together with our customers, we have used both web analysis and SEO before, during and after projects to plan for well-founded decision measures and improve the conditions for a successful delivery. The work with SEO and analysis is something that should be reviewed continuously and cannot be seen as a one-off event. We strive to include the analysis as a natural part of every project and to educate our customers as the need grows. It is just as important to follow up on how it went, as to get tracking in place. It becomes clear when we follow up on the KPIs we agreed to focus on.
Products and services within SEO and Web analysis
We offer training in both basic and advanced web analysis and SEO. In the courses, participants learn to work with various tools such as Google Analytics, Google Tag Manager, Hotjar, SEM Rush and Adwords. We map your most important KPIs and how you follow them up in your tools.
We can also help with a basic set of analytics and SEO on your website. Some of our customers wish to do most of the work themselves with our support and others outsource their SEO and analysis to us. Monthly or with the frequency you need, we go through your site with a focus on optimizing SEO, set up spam filters, alerts, advertisements and events in Google Analytics and Google Tag Manager. We also send reports with the status of your digital goals and KPIs.
Get in touch and tell us about your needs, and we will find a solution together.