Web analysis includes breaking down business goals into digital goals, setting up tracking to be able to follow up relevant KPIs and analyzing results for further questions. By measuring traffic, events and engagement from visitors on your digital platforms, you get to know your target group better and make decisions based on data. In this way, you can continuously work on optimizing the effect of your efforts.
One of the many advantages of SEO is that it can be measured. The work with SEO increases traffic inflow and the conversion rate. The search engines are constantly changing and it is important to stay up to date on how best to work with content to appear in the search results you want.
Working with your content is something that everyone with visibility in digital platforms needs to do, regardless of the type of industry. For businesses in e-commerce, it is often clear which conversions are valuable and should therefore be measured. In businesses with the purpose of sharing information, collecting contacts or strengthening a brand, the conversions may differ more, but the need and benefits of measuring, tracking traffic and visitor behavior are equally great.
Together with our customers, we have used both web analysis and SEO before, during and after projects to plan for well-founded decision measures and improve the conditions for a successful delivery. The work with SEO and analysis is something that should be reviewed continuously and cannot be seen as a one-off event. We strive to include the analysis as a natural part of every project and to educate our customers as the need grows. It is just as important to follow up on how it went, as to get tracking in place. It becomes clear when we follow up on the KPIs we agreed to focus on.
We offer training in both basic and advanced web analysis and SEO. In the courses, participants learn to work with various tools such as Google Analytics, Google Tag Manager, Hotjar, SEM Rush and Adwords. We map your most important KPIs and how you follow them up in your tools.
We can also help with a basic set of analytics and SEO on your website. Some of our customers wish to do most of the work themselves with our support and others outsource their SEO and analysis to us. Monthly or with the frequency you need, we go through your site with a focus on optimizing SEO, set up spam filters, alerts, advertisements and events in Google Analytics and Google Tag Manager. We also send reports with the status of your digital goals and KPIs.
Get in touch and tell us about your needs, and we will find a solution together.