Sanity CMS: Build Scalable Digital Experiences

Unlock the Power of Sanity: Key Features That Drive Success

Sanity offers a range of powerful features that together create an efficient and adaptable platform:

• Sanity Studio
  An open-source editor interface built with React. Fully customizable to match your content models and workflows, resulting in an intuitive environment where editors can thrive and work efficiently.
• Real-Time Collaboration
  Just like Google Docs, multiple users can work on the same document simultaneously and see changes in real time—eliminating bottlenecks and enabling true teamwork.
• Content Lake & GROQ
  All content is stored in Sanity’s hosted “Content Lake.” Developers can use the powerful query language GROQ (Graph-Relational Object Queries) to fetch exactly the data they need, in the format they want, with great flexibility and performance.
• Portable Text
  A unique way of handling rich content (formatted text, images, embedded objects, etc.) as structured data. This makes it easy to reuse content across different contexts and channels, without being tied to HTML.
• Robust API Suite
  As an API-first system, Sanity offers powerful APIs to read, write, and manage content—enabling deep integrations with your existing tools and services.

Benefits for the Whole Organization

Sanity CMS isn’t just a technical upgrade—it’s a platform that delivers value across your entire organization.

How Sanity Empowers Your Marketing Team

For marketing teams, Sanity means more agility and greater control over content strategy:

• Easy Content Management: The tailored Sanity Studio makes it easy for editors to create, update, and manage content—no tech skills required.
• Faster Campaigns: Built-in workflows, preview functions, and real-time updates reduce time from idea to publication.
• True Omnichannel: Create content once and distribute it consistently across websites, apps, social media, and more—from one central hub.
• Data-Driven Optimization: Treating content as data makes it easier to integrate with analytics tools, A/B test variations, and personalize the customer experience.
• AI Assistance: Built-in (or integrated) AI tools can support content generation, optimization, and insights.

Why Developers Choose Sanity CMS

Developers love Sanity for its modern architecture and unmatched flexibility:

• Technical Freedom: Its API-first and headless setup allows full freedom to choose frontend frameworks like React, Vue, Next.js, or Svelte.
• Customizable Setup: Define your content models (schemas) in code and tailor Sanity Studio to your project’s specific needs.
• Powerful Tools: GROQ delivers incredible data querying flexibility, and Portable Text solves many of the challenges of rich text handling.
• Great Developer Experience (DX): Excellent documentation, active community, CLI tools, and seamless integration with platforms like Vercel and Netlify make development fast and enjoyable.
• Open Source Studio: You can even self-host and fully customize the studio for complete control.

Strategic Advantages for Business Leaders and IT

For decision-makers, Sanity provides long-term strategic value:

• Scalability for Growth: Built to handle increasing content, more channels, and higher traffic—without compromising performance.
• Optimized Total Cost of Ownership (TCO): While initial setup may require investment, Sanity’s flexibility and reusability can reduce long-term costs compared to rigid legacy systems.
• Enhanced Security: The headless architecture reduces the attack surface by separating frontend and backend layers.
• Future-Proof Investment: Its adaptability makes it easier to integrate future technologies and avoid costly platform migrations.
• Centralized Control: Manage content for multiple brands, markets, and channels from one place—improving governance and oversight.
• Custom User Management: Create tailored roles and permissions to ensure the right people have access to the right content and tools.

Scale Your Digital Presence with Sanity

Sanity is built to grow with your business. Its dynamic scalability and robust integration capabilities make it the smart choice for companies ready to expand and evolve their digital presence.

Flexible Hosting Options for Optimal Performance

Being a headless CMS, Sanity allows you to choose the best hosting solution for your frontend. Popular and powerful options include:

• StaticHost: Reliable and cost-effective options for static websites or simpler projects.
• Netlify: A leading platform for modern web projects, offering fast hosting, serverless functions, and easy deployment.
• Vercel: Known for seamless integration with Next.js and Sanity, offering lightning-fast global delivery and great developer experience.
• (and similar)

Your choice of hosting directly impacts performance and time-to-market. Sanity’s flexibility lets you optimize this based on your specific needs.

Seamless Integration with Your Key Tools

Sanity’s API-first architecture makes it easy to build a cohesive digital ecosystem:

• E-commerce: Integrate with platforms like Shopify to combine rich content with powerful commerce capabilities.
• Search: Connect advanced search engines like Algolia to provide lightning-fast, relevant search experiences.
• AI & Automation: Integrate AI tools for content analysis, generation, or personalization, and build complex workflows with platforms like Azure Logic Apps.
• Other Systems: Connect with CRM, PIM, DAM, or other business-critical systems to build a unified content hub. Interactive components like forms can also be integrated with ease.

Proven Success: How we've helped clients reach new heights with Sanity

Theory is one thing—practice is another. Here are two examples of how ted&gustaf has used the power of Sanity to create real value for our clients:

Client case: EQT – modernized investor communication

• Challenge:
  EQT, a global investment leader, needed to modernize its digital platform to better communicate complex investment strategies and improve data visibility for investors.
• Solution:
  In close collaboration, we implemented Sanity CMS. Its “content as data” model was ideal for managing EQT’s large volumes of structured data and connecting it to flexible content outputs. We built a scalable, modular platform with real-time updating capabilities.
• Result:
  EQT gained a tool to communicate with greater speed and precision. This led to faster time-to-market for digital initiatives and significantly improved engagement from their investment partners.

Full case study coming soon.

Client Case: Anticimex – Scalable Global Presence

• Challenge:
  Anticimex, a global leader in pest control, was rapidly expanding internationally and needed a digital platform that could adapt to diverse market requirements.
• Solution:
  We implemented a headless architecture with Sanity at its core. This gave Anticimex a fully customizable platform where content could be tailored and distributed across various channels and regions with ease.
• Result:
  The solution enabled Anticimex to differentiate across markets and deliver more personalized digital experiences. Real-time updates improved customer interaction and opened new business opportunities. Our focus on cost-efficiency and a low TCO created a sustainable foundation for continued digital growth. The platform also allows content and presentation to scale and evolve independently over time—across markets and use cases. Performance and cost can be optimized continuously, ensuring long-term business value.

[Read the full case study]

Our Process: From Strategy to Management with Sanity CMS

At ted&gustaf, every project is a unique opportunity to blend strategy and technology in a way that drives real business results. We love guiding you from early ambition to a flexible, sustainable digital solution—and continuing that journey through ongoing support and evolution.

ted&gustaf: Your Strategic Partner for Sanity Solutions

With Sanity CMS as the technical foundation, we build custom digital experiences designed to meet your current needs—and scale with your future goals. We focus on:

• Strategic Advisory: Helping you define objectives and choose the right technical path.
• Tailored Development: Designing and building solutions based on your exact needs and content models.
• Seamless Integrations: Ensuring Sanity works smoothly with your other core systems.
• Long-Term Quality & Value: Built with cost-efficiency (TCO) and sustainability in mind, so you can focus on your business goals.
• Ongoing Support & Management: We offer continuous support and development to ensure your platform keeps delivering value.

Investment & Timeline: What to Expect When Implementing Sanity CMS

Implementing or switching to a new CMS is an investment in both time and money. Here’s what to expect with Sanity:

Understanding Sanity's Cost Model

• Flexible Pricing: Sanity offers usage-based plans (based on users, API calls, bandwidth, etc.), making it easy to scale costs with your needs. A generous free tier is often available to start with.
• Licensing Costs: Based on the selected plan and any additional features. We’ll help you find the right fit to optimize costs.
• Total Cost of Ownership (TCO): While initial implementation involves investment in development (frontend + backend configuration), Sanity often delivers a lower long-term TCO compared to traditional systems—thanks to its flexibility, reusability, and reduced need for upgrades or replatforming.

What Affects Implementation Time?

Timeline depends on project complexity. Factors include:

• Scope & Requirements: How complex is your content model? How many integrations are needed?
• Frontend Development: Time needed to build your frontend (website, app, etc.)
• Data Migration: Will content be migrated from an existing system?
• Customization: To what extent will Sanity Studio and workflows be tailored?

In general, once your platform is up and running, Sanity enables faster time-to-market for future updates and features—thanks to its flexible architecture.

Let’s Talk About Your Goals

A precise estimate for cost and timeline requires a better understanding of your specific business objectives and technical requirements. Reach out for a conversation—we’d love to explore what’s possible with Sanity and how we can support your journey.