Custom alerts help saving time and effort in google analytics

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Get notified when statistical variations occur in Google Analytics by setting up custom alerts. They save time, help keeping customers happy and provide a proactive way to work with eventual issues while also enabling new business opportunities.

Estimated read time : 5 minutes

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Custom Alerts exist to inform you of significant statistical variations as they happen, so that you can take action promptly. You decide yourself what the thresholds should be, to personalise it for your specific website. 

Use Custom Alerts to save time

Custom Alerts can monitor specific indicators on the site and alert you when showing a difference in your traffic that you would otherwise have missed, or noticed too late. Instead of continuously checking your reports for significant changes you can receive an email letting you know it happened on a daily, weekly or monthly basis. 

With alerts you can take action to changes immediately. Alerts can tell you if traffic has stopped coming in, there is a sudden spike, less/more visitors are converting, bounce rate goes up/down, links have stopped working, loading time for pages is increasing, and much more. Custom alerts are great for staying on top of website performance before anyone even notices changes are occurring!

Setting up Custom Alerts

Creation of custom alerts can be made in admin mode in the column for View, or in Reporting mode within the Intelligence Events under Overview.

How to create custom alerts

Say for example we wanted to get an alert when getting more visitors to our website than we normally expect. A spike in traffic could be a great thing, if it was due to something we had done to attract visitors due to their interest in our content, for example, but it could also be an indication that the website is under a spam attack! Learn more in our article on Identifying spam and ghost referrals in Google Analytics.

  1. Choose the view you would like to add your custom alert to.
  2. Click on Custom alerts in the list under views in admin mode.
  3. Click on New alert.
  4. Set a name for your alert, something that describes what the alert will react to. This will also be the subject title when you get notified and should tell you what has happened. E.g., “Traffic to your site has increased by 50%” or “No one has downloaded the pdf today”.
  5. Decide for what views you want the alert to be activated.
  6. Set the frequency for how often you want the alerts to check your data, dayily, weekly or monthly.
  7. Check the box for getting notified by email when the alert triggers. If you do not check this box you will not get a notification!

The dimensions are listed in the green box, where setting the attribute for your data. The preselection is All Traffic. The blue box contains the metrics which should be monitored in the alert.

Take action

One of the most important things to remember about alerts is not to set them up, but to react to the alert and make necessary changes when notified. 


Use goals set up in Google Analytics to establish corresponding custom alerts, telling you when important changes for your business occur.