Boost Your Business with Smart UX

How UX Can Actually Boost Your Business and Why It Matters

Let's get real... UX isn't just about making things pretty; it's about crafting experiences that make people want to hang around, come back for more, and even tell their friends about your product. The right UX touches every part of the customer journey, from the first click to repeat purchases. And yes - it has a real impact on revenue.

Still, too many companies treat UX as a kind of add-on, not as an investment. Which is a huge mistake. The numbers are clear, money spent on UX can come back many times over, sometimes up to 100x. In this post, we explore real examples and research showing why UX is essential to growth.

1. UX Makes More Users Convert

If you think about it… Tiny changes equal a huge effect. For example, moving a button, changing the label on a form, or reducing a few steps that were unnecessary - all these steps will add up. Smooth and intuitive flows will help more users, regardless of whether it is about completing the purchase, signing up, or taking action.

• 88% of users would not return after a poor experience.
• A Baymard study shows that well-designed UX can increase conversions up to 400%.

Here's how it could work: An e-commerce company could simplify their checkout by only two steps and see a 20% gain in sales within three months.

Who this helps: Companies wanting to squeeze the most value out of existing users and prevent drop-offs at critical flows.

How can a company use UX to convert more users? If a company wants to use UX to make more users convert, here is some useful advice on how to start:

• Review your conversion flows and pinpoint any unnecessary steps or confusing copy.

• Simplify forms by reducing the number of fields, providing clearer error messages, and offering better guidance.

• Run quick A/B tests to see which small tweaks have the biggest impact.

• Use tools like Hotjar or Microsoft Clarity to visualise where users drop off.
  
  

2. UX Saves Money

UX is not just about boosting sales, it's also about making life easier for your users and your team. When people know where to go and what to do, they make fewer mistakes, require less support, and feel more confident.

• According to Userlyctics, companies investing in UX generally report lower support costs and fewer errors.
• Smoother flows equal happier users, which leads to longer retention and higher customer lifetime value.

Example: Onboarding improvements and cleaning up the interface could reduce support tickets for a SaaS company by 30%.

Who this could benefit: Great for teams that want to streamline operations while giving users a better experience.

Wondering how to do it? By using UX to save money, here is how a company could start:

• Look at the most common support issues; many come from unclear UX.

• Simplify onboarding screens and key interactions to make them easier to understand.

• Test prototypes early, since fixing problems in design is much cheaper than in development.

• Keep design and development aligned through shared design systems to ensure consistency.

3. UX Builds Loyalty and Strengthens Your Brand

Great UX is more than making a journey enjoyable; it builds trust. When a product is as simple, reliable, and a joy to use, people will want to stay longer. When we at ted&gustaf worked with AniCura, we focused on improving the UX for both editors and users alike. We added a few new content blocks and created some more opportunities for CTA, which helped prioritise what was really important to the business. This resulted in an easier-to-use site that would guide users toward key actions.

• 70% of customers say UX affects their loyalty.
• In a saturated marketplace, UX is usually the distinguishing factor between you and your competition.

What happened in practice: Those that invested continuously in UX had higher customer satisfaction and repeat business than the industry average.

Who it serves: Brands looking to differentiate, connect on an emotional level with their audience, and ultimately drive long-term loyalty.

How do you get started? If a company wants to use UX to build loyalty and strengthen its brand, here’s some practical advice:

• Start with UX workshops and data analysis to find where users engage or drop off. 

• Talk to users directly through interviews to understand their real expectations and frustrations.

• Use content design to make information easier to find and act on.

• Keep your design consistent across all digital touchpoints.

• Regularly follow up on user feedback and iterate on design decisions.

4. Data-Driven UX Works Better

Making changes based on assumptions? Risky. Making changes based on actual user behaviour? Smart. What does this include? Everything from A/B tests and heatmaps to user interviews will help you see what really works-and what doesn't.

• Data shows exactly where changes make the most difference.
• Even the smallest changes in layout or flow can make big differences without needing a full redesign.

For example: A company could increase form registrations by 25% just by testing different layouts – no other changes required.

Ideal for: Teams that want to make every UX effort count and drive a culture of data-driven decision-making.

Wondering how to begin? For companies aiming to use data-driven UX, these steps can help.

• Combine numbers and insights. Use tools like Google Analytics or GA4 alongside interviews and usability testing to understand user behaviour.

• Define clear UX metrics, such as task success rate, time on task, or error rate, to measure success.

• Make testing a habit: test, learn, and iterate continuously.

• Use heatmaps and session recordings to see exactly how users interact with your site in real time.

To wrap things up...

At ted&gustaf, we love seeing how UX can transform businesses. It’s not about flashy visuals, it’s about making users feel confident and supported at every step of their journey. That’s what real growth looks like.

So, what does this mean, and what should you remember from this article? First of all, UX is not fluff; it's a strategic tool for growth. Small changes drive big results, save money, and make sure customers keep on coming to you.

Curious about how your digital flows are performing? We can do a UX audit to discover friction points and show where small tweaks could lead to major wins. Let's make UX a growth engine for your business.