Frontify brand platform Stop archiving your brand – start activating it

We are excited about our new partnership with Frontify

5 minutes

Building a strong brand is about consistency. But as channels, campaigns, and teams grow, that consistency easily gets caught between lost PDF manuals and outdated logos in Dropbox folders. That’s why we are now taking the next step in our offering.

Frontify is the world’s leading platform for Brand Management. By combining our expertise in strategy and design with Frontify’s powerful platform, we provide our clients with a digital home for their brand. We want to close the gap between strategy and reality regarding the brand and ensure that everyone has access to the brand, its components, and content. Everything is gathered and easily accessible in the platform’s built-in DAM.

From static manual to a living ecosystem

Most companies have a brand platform, but few have it accessible. Often the guidelines are hidden in a document that no one reads. With our new offering, we transform our clients’ brands from a passive file into an interactive experience.

  • A single source of truth: All your components, from fonts and colors to images and messages, are gathered in one place.

  • Internal focus, external reach: Give your employees the tools to do it right from the start, while making it easy for external partners and the press to retrieve the correct material without manual intervention.

  • Context is King: We don’t just help you upload the material; we build the context so that everyone understands why and how the brand should be used.

A shortcut for our existing clients

For us, the partnership with Frontify is a way to maximize the value of the work we already do together. For our existing clients, this means a unique advantage:

“We don’t just build the parts we have designed ourselves. We offer a base platform where what we have created together is already implemented and ready to use.”

This means you avoid the startup phase. You get an immediate overview and a powerful base to build on, whether it’s a rebrand or streamlining your daily marketing work.

  • No empty shells, you start at the finish line: For our existing clients, we don’t build the platform from scratch. We implement the design and assets we have already created for you. When you log in for the first time, your brand is already “home.” You’re not buying a project; you’re buying a finished solution.

We build the whole – you own the power

Our role as a partner goes beyond the technical. We help you implement the entire brand platform strategically. We ensure that the technology supports your vision, not the other way around. The result? A brand that is consistent, easy to manage, and future-proof.

  • We shape the whole, not just our own: We don’t suffer from the “not-invented-here” syndrome. We help you implement your entire brand platform, regardless of who designed the logo or took the photos. We become the architects building the house where your entire brand lives.

  • From “Where is the logo?” to self-service: We eliminate your internal support debt. By making assets available also to external partners and media, we transform the marketing department from an “image agency” into a strategic engine.

How are we doing with our brand?" I built Brandcompass so you can finally answer that honestly.

Last updated: 2026-07-01

Gustaf Lindqvist is the co-founder of ted&gustaf, a digital advisory partner working with ambitious organizations across the Nordics. He spends his time at the intersection of strategy, technology, and brand, helping leaders make better decisions before the work begins.

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A person sitting on a wooden bench – Gustaf Lindqvist