How leading companies navigate digital transformation

1. Strategy first - technology second

An increasing number of multinational companies realize that digital transformation must be driven by business goals rather than technological solutions. Throughout Q2, the most successful companies will prioritize strategy and business value. This includes clearer goal-setting, stronger ROI connections, and higher expectations on agencies to act as strategic partners rather than mere suppliers.

This also increases the demand for CMS solutions like Optimizely and Webflow, where flexibility, scalability, and seamless integration with business systems and other digital solutions become crucial. Optimizely offers robust solutions for larger corporations with complex needs, while Webflow is ideal for agile companies seeking flexibility and simplicity.

What can you do?

• Evaluate how your digital initiatives support concrete business goals.

• Involve your digital agency early in business planning, not just during technical implementation.

• Choose a CMS like Optimizely for deep integrations or Webflow for faster, smoother launches.

2. AI and automation drive growth

In Q2 2025, AI and automation continue to dominate the digital agenda. However, success will be reserved for companies that use these technologies to create genuine value—such as improved customer experience, data-driven decision-making, and personalized, automated customer interactions.

The best-performing companies view AI as integral to customer experience, rather than as a standalone technical solution. CMS systems like Optimizely offer advanced AI capabilities for content personalization, while Webflow allows easy integration of AI-driven services for automation and personalization.

Recommendation:

• Evaluate how AI can enhance customer experience, improve decision-making, and optimize internal processes.

• Integrate AI-driven features into your digital platform using Optimizely’s advanced solutions or Webflow’s flexible integrations.

3. Branding and UX become decisive competitive advantages

As technology becomes increasingly standardized, customer experience and branding become more crucial. Companies with clear, consistent, and emotionally engaging customer experiences will stand out and build loyal customers.

The most successful digital platforms in 2025 integrate emotional design, strategy, and UX to build relationships rather than just transactions. Both Optimizely and Webflow are powerful tools for creating engaging customer experiences, with user-friendly interfaces that allow marketing teams to quickly and effectively enhance user experience.

How to succeed:

• Map the customer journey and identify opportunities to create stronger emotional connections.

• Invest in UX and branding efforts that foster long-term relationships.

• Choose a CMS that enables rapid changes and optimizations, such as Webflow for quick UX iterations or Optimizely for advanced A/B testing.

Summary - preparing for the rest of 2025

Companies leading in 2025 see digital transformation as a strategic tool for driving business growth rather than a tech project. By prioritizing strategy, integrating AI, and focusing on emotional and engaging customer experiences, you strengthen your market position and future-proof your business.

At ted&gustaf, we specialize in guiding global companies through these changes, helping you leverage the full potential of CMS platforms like Optimizely and Webflow. Want to discuss your challenges or gain more insights? Reach out!