Build a powerful e-commerce with Optimizely
What is Optimizely Commerce?
Optimizely Commerce is used by organisations that want to create more connected and data-driven e-commerce experiences. It enables teams to bring together products, content and customer data in a unified environment, where marketing, commerce and development can work in a more coordinated way.
This makes Optimizely Commerce particularly relevant for organisations where e-commerce is not a separate channel, but a core part of the digital business.
When Optimizely Commerce is the right choice
Optimizely Commerce is best suited for organisations where e-commerce plays a critical role in the business and where both complexity and pace of change are high.
Typical situations include:
- e-commerce as a core revenue channel
- multiple markets, currencies or languages to manage
- the need for product and content logic to work together
- requirements for personalisation or segmentation in the buying experience
- complex pricing models, campaigns or B2B flows
- integrations with systems such as PIM, ERP, CRM or similar platforms
- a need for continuous optimisation and experimentation
What becomes possible with Optimizely Commerce
Optimizely Commerce is not only about managing products and orders. Its value emerges when e-commerce, content and customer data are used together to create better experiences and drive increased sales.
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Create relevant buying experiences
Combine product data and content to guide customers through the entire buying journey – from inspiration to purchase.
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Operate across multiple markets
Manage assortments, pricing and campaigns across countries and channels from a unified structure.
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Connect e-commerce to the full customer journey
Integrate CRM, PIM and other enterprise systems to build a more complete view of the customer.
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Drive sales through data and insights
Test campaigns, offers and flows based on real user behaviour and conversion data.
How we work with Optimizely Commerce
At ted&gustaf we help organisations build e-commerce solutions where technology, business logic and customer experience work as one.
We focus not only on implementation, but on creating a structure that holds up over time – even as assortments, markets and business needs evolve.
We support organisations with:
- strategy and architecture for e-commerce platforms
- design and development of buying experiences
- integrations with PIM, ERP, CRM and payment solutions
- migration from existing e-commerce platforms
- conversion optimisation and experimentation
- ongoing development and platform maintenance