I have long experience in business and service development with a focus on digital transformation. My background is in UX and concept development, but over the last 10 years I’ve shifted toward digital strategy, consulting, and project management.

I put great emphasis on making sure things actually work in the big picture – and that what’s built gets used, not just shelved as a fun idea. That includes some problem solving, but more importantly, ensuring long-term sustainability and focusing on how our clients' day-to-day operations truly function. Like making sure their CRM systems are actually used and filled with useful data. That their SEO efforts are doing what they’re meant to. That content helps move the user journey and drive potential purchases. And so on.

I act as a bridge between business needs and the technical development of services to meet those needs. In that way, I help ensure that what we deliver at t&g actually brings value – especially for our clients’ customers.

In my free time, I enjoy the outdoors: trail running, road cycling, hiking with a backpack and camp stove. I’ve recently taken up golf too. But great food and drink – or a good book – are high on the leisure list as well.