ICA Gruppen is one of Northern Europe's main players within grocery retail, with about 23 000 employees and 1 937 wholly-owned or retailer owned stores and pharmacies. 

image cropping tool adaptive images displaying salad bowls

The challenge

As the digital presence and the e-commerce is growing for ICA, the need for being able to work smoothly and efficiently is increasing. A great number of web editors work daily with publishing content such as images and texts on ICA's websites. 

ICA asked us to develop an add-on for responsive image handling, with purpose of saving time and improving quality and performance. The editors experienced their work to be both time consuming and complicated. 

The solution

We developed an add-on for Episerver 11+ which was also integrated to ICA's image bank. Editors will with ease be able to add and edit images from Cumulus. Focus here lies in being able to search for and choose images, rather than being able to edit them, packaged as an independent add-on without any connection to the source code of the website.

We created a unique interface for the CMS which simplifies the use of responsive images, in combination with AI-functionality for cropping, effects and at the same time a tool not depending on where images are being hosted. Consequently leading to images which behave according to expectations no matter the device and without editors having to change anything or work simultaneously with several variations of the same image.


The benefits

The employees of ICA who work daily with the digital platform noticed how much easier the process got updating content and how the tool helped them work more efficiently.

The insights

As organisations grow with more coworkers often working from different locations, the need to be able to streamline updates on the website will increase. It is critical in many cases to be able to edit and publish new content with short deadlines, which this case indicates.

Watch the video explaining Adaptive Images

Get an insight into how the tool works

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