Upsales wanted to scale down its focus on the web to concentrate on their core business, their CRM product. They wanted a simple and logical information structure that was easy to understand and that focused on conversion.
It is easy to forget that the editor is a user as well, when discussing UX Upsales previous website had an overgrown editorial interface in Episerver as a result from previous generations of the website with properties, page types, and blocks that were poorly structured and sparingly documented.
In addition, a great deal of manual work was needed when adding reports and press releases. The wish was to remove all manual work and automate this process.
Upsales new website utilises a smaller amount of blocks and list pages with great flexibility for a simple and focused way of displaying content that is nicely structured and relevant to the visitor.
At the same time, the editor has a very flexible tool to vary the content without having to put in unnecessary time working with content. The editors interface has effectively been built up utilising repeated structure and logic for a pleasant user experience.
Integrations with Cision import reports and press releases at the exact time it is released without the editor having to publish any content manually.
The new website has also been enriched with the most powerful image module for Episerver; Adaptive Images.
Click on the link to visit upsales.com