Hi there! I’m Frida, and I’m a Junior UX Designer at ted&gustaf. I started my career in marketing, communication, and SEO – and today I combine all of that with UX design.

To me, UX is about combining creativity with my interest in human behavior, psychology, and also tech/AI. I’ve always loved being creative – both at work and in my free time. Painting, dancing, cooking (and especially eating) great food – those are my favorites. And if I get the chance to go on a trip, like a surf adventure or a hike in the mountains? Count me in!

My UX journey at ted&gustaf started as an intern, and now I’m working as a UX designer. It’s an awesome workplace where you can grow quickly, collaborate with super-skilled colleagues, and have a lot of fun at the same time. Perfect for a newly hatched UX designer who wants to learn a ton and build smart solutions for clients.