Hi, I’m Gustaf! I love combining creativity, engineering, and a solid dose of grit to create solutions that actually make a difference. And that’s exactly what I get to do every day at ted&gustaf – together with a brilliant team that makes the work both smarter and more fun.

I’ve been part of the journey since 2010, and it’s been a rollercoaster of exciting projects, innovation, and growth. The best part? It just keeps getting better! I’ve had the opportunity to grow in the direction I’ve wanted, in a company that’s constantly evolving – where nothing feels impossible.

My role? I’m responsible for our commercial offering and long-term strategy. Towards clients, I work as a Business Developer and Digital Strategist with a strong focus on business value. I identify real customer needs and potential, dive deep into structure, content, and optimization – and whenever I get the chance, I still code. I also lead our sales and business development to make sure we build the right things for the right clients.

When I’m not working? You’ll probably find me in nature, often with my camera or cross-country skis. In recent years, I’ve also become obsessed with gardening – there’s something magical about seeing a tiny seedling grow into a carrot or even a melon. Kind of like programming – but edible.