Analytics articles

All articles in the Analytics category

Track links in Google Analytics using campaign URL builder

  • Charlotta Eriksson
  • 4 October 2016
  • 0

Using the free Google Campaign URL builder, you can track links through Google Analytics to see which campaigns provide the best click-through and ROI.

Testing visitors' click behavior

  • My Börjeson
  • 1 April 2014
  • 0

A client contacted me with concerns that the contact information on their site might be difficult to find. To eliminate guesswork I decided to set up a test to determine where visitors actually...