Articles about data

Setting up Key Performance Indicators, KPI's, for your business is not always the easiest thing to do. Where do you start? What is important? We have got a couple of steps for you to get you starte...

Do you want to separate internal traffic from external? Or have a separate view to just see traffic to a subpage at your site? Maybe you want a way to exclude spam referral traffic? It is all...

If you do not know where you are heading, how will you know how to get there? Goals in Google Analytics highlight what is important to your business and help evaluation of ROI.

When creating a new property in Google Analytics, do not forget to also setup different views for different purposes. This post will teach you why it is important to have more than just one view an...

Get notified when statistical variations occur in Google Analytics by setting up custom alerts. They save time, help keeping customers happy and provide a proactive way to work with eventual issues...

Annotations in Google Analytics are like post-it notes in a timeline. They help us remember what happened when, so we can explain for example dips and spikes in our data.

Understanding the three most common mistakes when setting up your Google Analytics account can help you improve your data gathering. In the long run, this improves your chances of reaching your...

Don't stand for spam! Find out whether you are working with false statistics and what you can do to get rid of spam and ghost referrals in Google Analytics.

Using the free Google Campaign URL builder, you can track links through Google Analytics to see which campaigns provide the best click-through and ROI.