A clearer segmentation between target groups and visitor purpose has made it easier for users to find their way. Scaling down and simplifying the main navigation has led to a clearer and more focused customer journey while users still have access to secondary measures such as search and changing language. The minimalist listings for IR calendar, financial reports and press releases provide a good overview and scannability in accordance with the target group's preference.
A close collaboration with the customer made it easy to handle changes in requirements and to maintain a shared view of the direction of the design and implementation. Proper communication and efficient decision-making are keys to an efficient work process. At the same time, the customer put a lot of trust in us, which gave us the opportunity to propose changes based on the actual needs and not just what was in the initial requirements specification.
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